The average cost for website redesign typically falls between $2,500 and $15,000 for most small to mid-sized businesses. However, total costs can range from $100 for a DIY refresh to $75,000+ for a full agency-led redesign.
The final price depends on several key factors, including:
- Who does the work (DIY, freelancer, or agency)
- Website size and complexity
- Platform (WordPress, Shopify, custom build)
- UX/UI design requirements
- Custom functionality and integrations
- Ongoing maintenance and support
Let’s break down the costs by investment level so you can see where your project fits.
DIY Website Redesign Costs (Best for Small Budgets)
Estimated Cost: $100 – $3,000
A DIY approach is the lowest entry point and usually involves website builders or pre-made themes such as:
- Wix
- Squarespace
- Shopify themes
- Basic WordPress templates
Pros
- Lowest upfront cost
- Full control over edits
- Fast turnaround
Cons
- Time-consuming
- Limited customization
- Little to no UX strategy
💡 Best for solo entrepreneurs, early-stage startups, and simple informational websites.
Many small business owners report spending under $2,500 for a clean DIY redesign when needs are minimal.
Freelance Website Redesign Costs (Best Balance of Cost & Customization)
Estimated Cost: $4,000 – $15,000
Hiring a freelancer provides a middle ground between DIY and agency services. Freelancers typically handle:
- Custom layouts
- UX improvements
- WordPress or Shopify redesigns
- Basic SEO setup
Typical WordPress Redesign Costs
- Small sites: $2,500 – $6,000
- Moderate complexity: $6,000 – $10,500
Hourly Rates
- Junior designers: $30–$50/hour
- Experienced designers: $75–$150+/hour
💡 Best for growing businesses that want a more professional site without agency pricing.
Agency Website Redesign Costs (High-End & Strategic)
Estimated Cost: $8,000 – $75,000+
Agencies deliver end-to-end redesigns built around strategy and long-term growth. Services often include:
- UX research and strategy
- Custom UI design
- Advanced development
- E-commerce integrations
- CRM and marketing automation
- Ongoing support
Typical Cost Breakdown
- Design & development: $8,000 – $15,000+
- Team involvement & strategy: $3,000 – $40,000
- Ongoing tech & maintenance: $500 – $30,000 per year
💡 Best for established brands, e-commerce companies, and businesses focused on scalability.
Key Factors That Affect the Average Cost for Website Redesign
Scope of Work
- Number of pages
- Content migration
- Multilingual support
Functionality
- E-commerce
- Membership portals
- Custom forms
- CRM or API integrations
Design Complexity
- Template-based vs custom UX/UI
- Accessibility and mobile optimization
Platform Choice
- WordPress
- Shopify
- Custom-built solutions
Ongoing Maintenance
- Hosting
- Security updates
- Feature enhancements
Each added layer increases the average cost for website redesign, but often improves long-term ROI.
Is the Average Cost for Website Redesign Worth It?
A website redesign is not just an expense—it’s an investment.
When executed strategically, a redesign can:
- Increase conversion rates
- Improve SEO performance
- Strengthen brand credibility
- Enhance user experience
- Support long-term growth
The key is not choosing the cheapest option, but the right one for your goals.
Frequently Asked Questions About Average Cost for Website Redesign
What is the average cost for website redesign for a small business?
Most small businesses spend between $2,500 and $10,000, depending on complexity and provider.
Is DIY website redesign worth it?
DIY redesigns are cost-effective for simple sites, but they often lack UX strategy, scalability, and SEO optimization.
Why are agency website redesigns more expensive?
Agencies provide strategy, UX research, custom design, development, testing, and long-term support—resulting in higher upfront costs but better outcomes.
How long does a website redesign take?
- DIY: 1–4 weeks
- Freelancer: 4–8 weeks
- Agency: 8–16+ weeks
Does a website redesign improve SEO?
Yes. When paired with proper UX, site structure, speed optimization, and content updates, a redesign can significantly improve SEO.
CTA: Ready to Budget Your Website Redesign?
Understanding the average cost for website redesign is the first step toward making a smart investment—not a costly mistake.
If your website is outdated, underperforming, or no longer aligned with your business goals, it may be time for a strategic redesign built around growth and performance.
👉 Planning a website redesign?
Get expert guidance to evaluate your site, define scope, and choose the right redesign approach for your budget.
Contact us today to plan a website redesign that delivers real value—not just a new look.