If you’re planning a digital upgrade, one of the first questions you’ll ask is: What is the cost of a website redesign?
The answer depends on several variables — from scope and functionality to who you hire. The cost of a website redesign can range from a few thousand dollars to well over six figures. Understanding what drives those numbers helps you set realistic expectations and avoid budget surprises.
Let’s break it down.
What Determines the Cost of a Website Redesign?
1. Scope & Complexity
The larger and more complex your website, the higher the cost of a website redesign.
Key factors include:
- Number of pages
- Custom layouts
- E-commerce functionality
- Membership systems
- CRM integrations
- Advanced search features
A 5-page brochure site will cost significantly less than a 500-product e-commerce platform.
2. Design Level: Template vs. Custom
Your design choice directly impacts pricing.
Template-Based Redesign
- Lower investment
- Faster turnaround
- Limited customization
Fully Custom Design
- Unique branding
- Custom UX strategy
- Higher development hours
Custom design significantly increases the cost of a website redesign due to research, wireframing, and UI creation.
3. Content Creation & Migration
Content is often underestimated in redesign budgets.
Costs may include:
- Copywriting
- SEO optimization
- Photography
- Video production
- Content restructuring
If large volumes of content need migration or rewriting, your overall redesign investment increases.
4. SEO & Technical Setup
A strategic redesign includes:
- 301 redirect mapping
- Technical SEO migration
- Speed optimization
- Mobile responsiveness
- Schema markup
- Analytics setup
Without proper SEO planning, rankings can drop after launch.
5. Development Platform
Your chosen platform affects the cost of a website redesign:
- WordPress (often cost-effective)
- Shopify (subscription-based + apps)
- Custom-built frameworks (higher development costs)
- Enterprise platforms (complex + expensive)
More customization equals more development hours.
6. Who You Hire
DIY Approach
$500 – $3,000
Lowest monetary cost, highest time investment.
Freelancer
$5,000 – $20,000
Flexible pricing with specialized skills.
Agency
$15,000 – $75,000+
Full-service strategy, design, development, and support.
Enterprise projects can exceed $100,000 depending on scope.
7. Ongoing Costs After Launch
The cost of a website redesign doesn’t end at launch.
Consider:
- Hosting
- Security updates
- Plugin licenses
- Maintenance retainers
- Ongoing SEO
- Performance monitoring
Budgeting for long-term maintenance protects your investment.
What Is the Average Cost of a Website Redesign?
Here’s a general breakdown:
| Type of Redesign | Typical Investment |
|---|---|
| Basic (Template, Small Site) | $1,000 – $5,000 |
| Mid-Range Business Site | $5,000 – $25,000 |
| Custom Business Site | $25,000 – $75,000 |
| Enterprise / Complex | $75,000 – $250,000+ |
For most small to mid-sized businesses, the cost of a website redesign falls between $10,000 and $30,000.
Is a Website Redesign Worth the Investment?
A well-executed redesign can:
- Improve user experience
- Increase conversions
- Boost SEO performance
- Strengthen brand credibility
- Improve mobile usability
- Increase site speed
When done strategically, the return on investment outweighs the initial cost.
FAQ: Cost of a Website Redesign
1. How much does the cost of a website redesign typically run?
Most small to mid-sized businesses spend between $10,000 and $30,000, while enterprise projects can exceed $100,000 depending on complexity.
2. Why does the cost of a website redesign vary so much?
Pricing depends on scope, features, integrations, content requirements, SEO needs, and the expertise of the team you hire.
3. Can I reduce the cost of a website redesign?
Yes. You can lower costs by:
- Using a template design
- Reducing custom features
- Providing your own content
- Phasing development
4. How often should I budget for a redesign?
Most businesses plan for a major redesign every 3–5 years, with ongoing optimizations between full overhauls.
Ready to Plan Your Website Redesign Budget?
Understanding the cost of a website redesign is the first step toward making a smart digital investment.
If you’re considering an upgrade, we provide detailed, transparent estimates tailored to your goals and growth strategy.
👉 Contact us today for a personalized consultation.
Let’s build a website that delivers measurable results.