What is the cheapest way to redesign a website?

The cheapest option is a DIY website redesign using platforms like Wix, Squarespace, or WordPress themes, usually costing $100–$3,000.

How much does a freelance website redesign cost?

Freelance website redesigns typically cost between $4,000 and $15,000, depending on complexity and designer experience.

Why are agency website redesigns more expensive?

Agencies offer UX strategy, custom design, advanced development, integrations, and ongoing support, which increases overall cost.

Is a website redesign worth the cost?

Yes, a strategic website redesign can improve SEO, conversions, user experience, and long-term business growth.

Website Redesign Costs: From DIY Dreams to Agency Splurges – What to Expect

Q: How much does a website redesign cost?

A website redesign typically costs between $100 and $75,000+, depending on whether you choose DIY tools, a freelancer, or a professional agency.

So, you’re dreaming of a fresh new look for your website? Fantastic! A website redesign can breathe new life into your online presence, improve engagement, and significantly increase conversions. But before jumping in, there’s one question every business owner asks:

How much does a website redesign actually cost?

The honest answer? It depends.

Much like buying a car, website redesign costs range from a few hundred dollars to tens of thousands—depending on who you hire, the complexity of your site, and the features you need.

How Much Does a Website Redesign Cost on Average?

On average, a website redesign can cost anywhere from $100 to $75,000+. The wide range is influenced by:

DIY vs freelancer vs agency
Website size and complexity
Platform (WordPress, Shopify, custom)
UX/UI design requirements
Custom functionality and integrations
Ongoing maintenance and support

Let’s break it down by investment level.

DIY Website Redesign Costs (Best for Small Budgets)

Estimated Cost: $100 – $3,000

A DIY website redesign is the most budget-friendly option. This approach typically involves using platforms like:

Squarespace
Wix
Shopify themes
Basic WordPress templates

Pros

Lowest upfront cost
Full control over changes
Quick turnaround

Cons

Time-consuming
Limited customization
Minimal UX strategy

💡 Best for solo entrepreneurs, startups, and micro-businesses with simple needs.

Some Reddit users even suggest that a small one-person business shouldn’t spend more than $2,500 for a professional-looking website if done smartly.

Freelance Website Redesign Costs (Balance of Cost & Expertise)

Estimated Cost: $4,000 – $15,000

Hiring a freelance web designer offers a middle ground between DIY and agencies. Freelancers often handle:

Custom design
UX improvements
WordPress or Shopify redesigns
Basic SEO setup

WordPress Redesign Costs

Small sites: $2,500 – $6,000
Moderate complexity: $6,000 – $10,500

Hourly Rates

Junior designers: ~$30–$50/hour
Experienced designers: $75–$150+/hour

💡 Best for growing businesses that want custom design without agency pricing.

Agency Website Redesign Costs (High-End & Strategic)

Estimated Cost: $8,000 – $75,000+

Professional agencies are ideal for businesses that need a full-service, UX-driven website redesign, including:

UX research and strategy
Custom UI design
Advanced development
E-commerce integrations (Shopify, custom carts)
CRM and marketing automation
Ongoing support

Typical Cost Breakdown

Design & development: $8,000 – $15,000+
Team involvement: $3,000 – $40,000
Ongoing technology & maintenance: $500 – $30,000 per year

💡 Best for established brands, e-commerce businesses, and companies focused on growth and scalability.

Key Factors That Affect Website Redesign Costs

Scope of Work

Number of pages
Content migration
Multilingual support

Functionality

E-commerce
Membership portals
Custom forms
CRM or API integrations

Design Complexity

Template-based vs custom UX/UI
Accessibility and mobile optimization

Platform Choice

WordPress
Shopify
Custom-built solutions

Ongoing Maintenance

Hosting
Security updates
Feature enhancements

Is a Website Redesign Worth the Investment?

A well-planned website redesign is not a cost—it’s an investment. When done correctly, it can:

Increase conversion rates
Improve SEO performance
Strengthen brand credibility
Enhance user experience
Support long-term growth

The key is choosing the right partner, not just the cheapest option.

Frequently Asked Questions (FAQ)

How much does a website redesign cost for a small business?

Most small businesses spend between $2,500 and $10,000, depending on complexity and who they hire.

Is DIY website redesign worth it?

DIY redesigns are cost-effective for simple sites but often lack UX strategy and scalability.

Why are agency website redesigns so expensive?

Agencies provide strategy, UX research, custom design, development, testing, and long-term support.

How long does a website redesign take?

DIY: 1–4 weeks
Freelancer: 4–8 weeks
Agency: 8–16+ weeks

Does a website redesign improve SEO?

Yes—when combined with proper UX, site structure, speed optimization, and content improvements.

Website Redesign Costs: From DIY Dreams to Agency Splurges – What to Expect!