How long does a UX-focused website redesign take?

A UX-focused redesign can range from a one-week sprint to several months, depending on project scope, research depth, and testing requirements.

Can UX design improve website conversions?

Yes, UX design improves conversions by reducing friction, clarifying user journeys, and making calls-to-action easier to find and use.

Beyond Pretty Pixels: The UX Secrets to a Stellar Website Redesign

Q: What is UX design in website redesign?

UX design in website redesign focuses on improving usability, navigation, accessibility, and overall user satisfaction to help visitors achieve their goals efficiently.

Q: Why is UX important in a website redesign?

UX is important because it ensures the redesigned website is intuitive, user-friendly, and optimized for engagement and conversions, not just visual appeal.

Q: What UX research methods are commonly used?

Common UX research methods include user surveys, card sorting, usability testing, competitive analysis, and information architecture audits.

Have you ever landed on a website and instantly felt lost, frustrated, or disengaged? Chances are, it wasn’t just about the visuals. A truly effective website redesign goes far beyond aesthetics—it’s about delivering a seamless, intuitive user experience (UX) that helps visitors achieve their goals with ease.

In today’s competitive digital landscape, UX-focused website redesigns are essential for improving engagement, conversions, and trust.

Why UX Matters More Than Visual Design in a Website Redesign

A visually appealing website may catch attention, but UX design determines whether users stay, engage, and convert. UX focuses on how users think, behave, and interact with a website.

Key UX benefits include:

Reduced bounce rates
Clear navigation and content discoverability
Higher conversion rates
Improved accessibility and usability

A redesign without UX strategy is just a cosmetic upgrade—and often a missed opportunity.

UX Case Study: Redesigning a Non-Profit Website for Impact

Felicia Chan’s case study on redesigning a non-profit website highlights how research-driven UX design can transform digital experiences. Instead of applying a “fresh coat of paint,” the redesign re-evaluated the site’s structure, content, and user flows from the ground up.

A One-Week UX Sprint with Big Results

Despite the tight timeline, Chan followed a structured UX process that ensured every design decision was backed by insight rather than assumption.

UX Research Methods Used in the Redesign

Competitive Analysis

Analyzed similar non-profit websites to identify usability gaps, content opportunities, and industry best practices.

Content & Information Architecture (IA) Audit

Reviewed existing content to eliminate redundancy, clarify messaging, and reorganize information logically.

Sitemap Creation

Built a visual roadmap of pages and content hierarchy to support intuitive navigation.

Card Sorting

Engaged real users to understand how they naturally categorize information, improving menu structure and labels.

User Surveys

Collected direct feedback to uncover user pain points, motivations, and expectations.

Prototyping & Usability Testing

Created interactive prototypes to validate design decisions before development, saving time and cost.

Key UX Improvements in the Website Redesign

The redesign focused on clarity, simplicity, and actionability, particularly on the homepage.

Improved Visual Hierarchy

Clear headings, spacing, and calls-to-action guide users naturally through the page.

Simplified Navigation

Fewer menu items, clearer labels, and better structure reduce cognitive load.

Streamlined Homepage Content

Users can quickly find what matters most—donating, volunteering, or learning about the mission.

Why UX-Driven Website Redesigns Are Critical for Non-Profits

For non-profits, a website is more than an information hub—it’s a storytelling and conversion platform.

A UX-optimized redesign helps:

Increase donations
Boost volunteer sign-ups
Improve credibility and trust
Communicate mission and impact effectively

By prioritizing UX research and design, organizations can turn passive visitors into active supporters.

UX Website Redesign Best Practices

Start with user research, not visuals
Define clear user goals and journeys
Test early with prototypes
Optimize navigation and information architecture
Design for accessibility and inclusivity
Measure success with analytics and user feedback

Frequently Asked Questions (FAQ)

What is UX design in website redesign?

UX design focuses on improving how users interact with a website by enhancing usability, navigation, accessibility, and overall experience.

Why is UX important in a website redesign?

UX ensures that a redesigned website is not only visually appealing but also functional, intuitive, and conversion-focused.

How long does a UX website redesign take?

Timelines vary, but focused UX sprints—like Felicia Chan’s one-week process—can deliver meaningful insights quickly.

What UX research methods are most effective?

Common methods include user surveys, card sorting, usability testing, competitive analysis, and information architecture audits.

Can UX improve website conversions?

Yes. Clear navigation, strong visual hierarchy, and user-centric design directly impact engagement and conversion rates.